CHUNGKEUM PROJECT #1
In The Name Of Beauty
Synopsis
Welcome to Blanc, the hottest K-beauty company every girl wants to work for! After discovering Blanc products while studying in the U.S., Siwon dreams of landing a job there and working under the legendary executive, Eve. But her dream quickly turns into a glamorous battlefield filled with ruthless rivals, impossible bosses, office politics, unexpected friendships, and a romance she never saw coming.
In The Name of Beauty is a stylish, addictive Korean short drama packed with ambition, gossip, and heart.
Exclusively on TikTok
In The Name of Beauty is a 44-episode Korean short-form drama series produced by Chungkeum and co-produced by Canvas N, exclusively released on TikTok.
Sponsored by Indofood, Nescafé, and Wardah, the series launched Part 1 on July 30, followed by Part 2 on August 6, 2026. The series surpassed 100 million views within five days of its initial release and reached 200 million views within ten days.
Directed by Myung Jae Ha, In The Name of Beauty stars Son Ju Yeon, Lee Jin Hyuk, Kim Sa Hee, Park Hee Jung, and Indonesian TikTok creator Jesselin.
